Social Media Image Sizes Cheat Sheet (2026) — Every Platform & Dimension
Wrong-sized images get cropped, blurred, or rejected — and nothing makes a brand look sloppier than a cut-off logo or a pixelated cover. This is the complete, up-to-date reference for 2026: exact pixel dimensions for every major platform's posts, profiles, covers, and stories, plus the aspect ratios and file tips that keep everything crisp. Bookmark it.
Rule of thumb: upload at the largest recommended size — platforms downscale cleanly but never upscale. Use PNG for graphics/logos (sharp edges) and high-quality JPG for photos.
Facebook Image Sizes#
| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Profile picture | 170×170 (displayed); upload 320×320+ | 1:1 |
| Page cover photo | 820×312 (desktop) | ~2.6:1 |
| Shared/link post image | 1200×630 | 1.91:1 |
| Square feed image | 1080×1080 | 1:1 |
| Stories | 1080×1920 | 9:16 |
| Group cover | 1640×856 | ~1.9:1 |
| Event cover | 1920×1005 | ~1.9:1 |
Keep important content away from the edges of cover photos — they crop differently on mobile vs desktop.
Instagram Image Sizes#
| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Profile picture | 320×320 (displayed ~110) | 1:1 |
| Square post | 1080×1080 | 1:1 |
| Portrait post | 1080×1350 | 4:5 (best for feed real estate) |
| Landscape post | 1080×566 | 1.91:1 |
| Stories / Reels | 1080×1920 | 9:16 |
Tip: portrait 4:5 (1080×1350) takes up the most feed space and usually earns more attention than square.
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| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Video | 1080×1920 | 9:16 |
| Profile photo | 200×200 | 1:1 |
YouTube#
| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Thumbnail | 1280×720 | 16:9 |
| Channel art / banner | 2560×1440 (keep text in the 1546×423 safe area) | 16:9 |
| Profile picture | 800×800 | 1:1 |
X (Twitter)#
| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Profile picture | 400×400 | 1:1 |
| Header | 1500×500 | 3:1 |
| In-stream post image | 1600×900 | 16:9 |
LinkedIn#
| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Personal profile picture | 400×400 | 1:1 |
| Personal background/cover | 1584×396 | 4:1 |
| Company logo | 300×300 | 1:1 |
| Company cover | 1128×191 | ~5.9:1 |
| Shared post image | 1200×627 | 1.91:1 |
Pinterest#
| Asset | Dimensions (px) | Ratio |
|---|---|---|
| Standard pin | 1000×1500 | 2:3 (don't exceed this ratio) |
| Profile picture | 165×165 | 1:1 |
Quick Best Practices#
- Upload large; let the platform downscale. Never stretch a small image up.
- PNG for logos/graphics, JPG for photos. PNG keeps edges and text crisp.
- Mind the mobile crop. Covers and link previews crop differently on phones — keep text/faces centered.
- 9:16 is the universal vertical. One 1080×1920 export covers Stories, Reels, and TikTok.
- 1.91:1 (1200×630) is the universal link-preview size across Facebook, LinkedIn, and X.
- Re-check before big launches — platforms adjust specs occasionally; this sheet reflects 2026.
Make the Right Sizes Faster#
If you're producing a lot of visual content, resizing by hand per platform is its own time sink. FaceBot's content tools help you prep and publish visual posts at the right dimensions — see the content-creation tools and the video carousel guide for multi-image/video formats.
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Static image sizes are only half the job — short-form video has its own specs, and getting them wrong means letterboxing or cropped captions:
| Format | Dimensions (px) | Ratio | Notes |
|---|---|---|---|
| Instagram Reels | 1080×1920 | 9:16 | Keep text/faces out of the bottom ~250px (UI overlay) |
| Instagram Stories | 1080×1920 | 9:16 | Same safe-zone rule as Reels |
| TikTok | 1080×1920 | 9:16 | Leave right-side margin clear of captions (icons sit there) |
| YouTube Shorts | 1080×1920 | 9:16 | Same vertical standard |
| Facebook Reels/Stories | 1080×1920 | 9:16 | One export covers all vertical surfaces |
| Facebook/IG in-feed video | 1080×1080 or 1080×1350 | 1:1 or 4:5 | 4:5 takes more feed space |
| YouTube landscape video | 1920×1080 | 16:9 | Standard horizontal |
The shortcut: one 1080×1920 (9:16) export covers Reels, Stories, TikTok, and Shorts — but keep key text and faces in the middle 60% so no platform's UI overlay covers them.
File Format, Compression & Safe-Zone Tips#
Right dimensions aren't enough if the file is wrong:
- PNG for graphics, logos, and anything with text or sharp edges — it keeps them crisp. JPG for photographs — smaller files with no visible loss.
- Upload at the largest recommended size and let the platform downscale. Platforms downscale cleanly but never upscale, so never stretch a small image up.
- Mind the mobile crop. Cover photos and link previews crop differently on phones — keep text, faces, and logos centered and away from the edges.
- Watch file-size caps. Keep YouTube thumbnails under 2MB; compress oversized images so they load fast (slow-loading media hurts engagement).
- Respect UI safe zones on vertical video — the bottom and right of a 9:16 frame get covered by captions and action buttons, so keep essential content in the center.
Common Sizing Mistakes to Avoid#
- Using a square image where portrait wins. On Instagram, 4:5 portrait (1080×1350) takes more feed space and usually earns more attention than 1:1 square.
- Reusing one landscape image everywhere. A 16:9 image gets badly cropped as a Story or Reel cover — export a 9:16 version instead.
- Letting logos/text hit the edges of covers. They get cut off on mobile; center them.
- Uploading tiny images and stretching. Always start from the largest size.
- Ignoring the vertical safe zone. Captions placed at the very bottom of a Reel get hidden behind the platform UI.
How Each Platform Treats Oversized and Odd-Ratio Uploads#
Knowing the recommended size is only half the picture — what matters in practice is what each platform does to an image that doesn't match. Understanding the processing saves you from surprises:
- Facebook & Instagram re-compress every upload through their own encoder. A 1080px-wide image is treated as the "native" width; go much larger and FB downscales (fine) but adds a second compression pass that can soften fine text. The sweet spot is uploading at exactly the recommended width, not 2–3× it.
- Instagram feed force-crops anything outside 1.91:1 to 4:5. If your 16:9 landscape graphic has text near the top and bottom, that text gets cut. Export a dedicated 4:5 or 1:1 version instead of trusting the auto-crop.
- TikTok and Reels letterbox or zoom-crop a non-9:16 upload. A square graphic uploaded as a Reel gets center-zoomed, often lopping off heads or captions. Always master vertical content at true 1080×1920.
- X (Twitter) keeps the full image in the expanded view but crops the in-timeline preview to roughly 16:9. Put the hook of a graphic in the center horizontal band so it survives the timeline crop.
- LinkedIn is the most forgiving with ratio but the harshest with compression on busy images — flat color graphics with crisp text fare far better than detailed photos with small captions.
The practical rule: master each piece at the platform's native dimensions rather than relying on one "universal" file. A five-minute re-export beats a cropped headline seen by thousands.
A Repeatable Multi-Platform Export Workflow#
If you publish the same campaign across several platforms, resizing by hand is a daily tax. A templated workflow removes it:
- Design on the largest canvas first. Build your master at 1080×1350 (4:5) or 1080×1920 (9:16) — the tallest formats — so you're always cropping down, never stretching up.
- Keep every critical element inside a center "safe box." Reserve the middle 60% of the frame for text, faces, and logos. Anything outside it is fair game for a platform crop.
- Export a size set per campaign: one 1:1 (1080×1080), one 4:5 (1080×1350), one 9:16 (1080×1920), and one 1.91:1 (1200×630) link card. Those four cover every surface on every major platform.
- Name files by ratio, not platform (e.g.
launch_4x5.png), because the same 9:16 file serves Reels, Stories, TikTok, and Shorts — one export, four destinations. - Batch and schedule the right ratio to each surface with FaceBot's content-creation tools so the correct dimension lands on the correct platform automatically.
A team that standardizes on this four-file set stops re-cutting graphics for every channel and never ships a cropped headline again.
Don't Forget Alt Text and File Weight#
Two things that aren't dimensions but decide whether a correctly-sized image actually performs:
- Alt text describes the image for screen readers and gives platforms (and search engines, for images that get indexed) context. Write a short, literal description of what's in the frame — it widens reach and is a quiet ranking/accessibility win.
- File weight affects load speed, and slow media quietly suppresses engagement in-feed. Keep photographs as optimized JPGs (usually well under 1MB at these dimensions) and graphics as PNGs only when they truly need lossless edges. Compress before upload so the platform's own re-compression starts from a clean file.
Frequently Asked Questions#
What is the best image size for a Facebook post in 2026?#
1200×630 px (1.91:1) for shared/link images, or 1080×1080 for a square feed image. Stories are 1080×1920 (9:16).
What size should an Instagram post be?#
1080×1080 for square, 1080×1350 for portrait (4:5, which takes the most feed space), and 1080×1920 for Stories/Reels.
What's the correct YouTube thumbnail size?#
1280×720 px (16:9), under 2MB. Keep key text and faces centered so they're legible at small sizes.
What is the universal size for vertical video?#
1080×1920 (9:16) works for Instagram Stories/Reels, TikTok, YouTube Shorts, and Facebook Stories — one export covers them all.
Should I use PNG or JPG for social images?#
PNG for logos, graphics, and anything with text or sharp edges; high-quality JPG for photographs to keep file size reasonable.
Why does my cover photo look cropped on mobile?#
Covers crop differently across devices. Keep important elements (text, faces, logos) centered and away from the edges so nothing important is cut off.
What's the best LinkedIn post image size?#
1200×627 px (1.91:1) for shared post images; company logo 300×300, personal cover 1584×396.
What Pinterest pin size performs best?#
1000×1500 px (2:3 ratio). Taller pins can get truncated in the feed, so stick to 2:3.
Conclusion#
Correct dimensions are the cheapest quality win in social media — crisp, properly-framed visuals make a brand look professional and avoid embarrassing crops. Keep this 2026 cheat sheet handy, upload at the largest recommended size, use 9:16 for vertical video and 1.91:1 for link previews, and re-check before major launches. For producing visual posts at the right sizes at scale, explore the FaceBot content tools.